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SWOT Resources
Boone, L., Kurtz, D. 1992. Contemporary Marketing. Fort Worth, TX: Dryden Press.
Ferrell, O., Hartline, M., Lucas, G., Luck, D. 1998. Marketing Strategy. Orlando, FL: Dryden Press.
Free SWOT Tool for Non-Profit Organizations
"The Marketing Environment and Competitive Analysis" (PowerPoint)
The Marketing Teacher
"A Model for Strategic Planning, Analyzing Cases, and Decision Making."
SWOT Analysis: Discover new opportunities; Manage and eliminate threats.
"SWOTing Your Way to Success."