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Using SWOT Analysis
Key issues identified through SWOT analysis can feed into marketing objectives. SWOT can be used in conjunction with other tools for audit and analysis, such as PEST analysis and Porter's Five-Forces analysis. It is a very popular tool with marketing students because it is quick and easy to learn. SWOT analysis can be very subjective. Two people rarely come-up with the same final version of SWOT, so use SWOT as guide and not a prescription. Simple rules for successful SWOT analysis include:
Educators are initiators who create new curricula, programs, courses all the time—sometimes without a lot of thought about strengths, weaknesses, opportunities and threats.  A SWOT anaylsis can be used by instructors and administrators to plan for future curriculum changes and other new projects. Here are some examples of how some organizations used the SWOT analysis to make their products better and to improve services.   In higher education, those services are courses and programs.  The product is the the outcome of what the student learns.
Example SWOT Analyses
Del Mar College Physical Therapist Assistant Program:
Source: The Marketing Teacher,